10 Power Tips for Building Traffic to Your Website

Most online actions happen on the website of a company. Therefore big traffic goals are essential as it translates into multiple customer actions on the website, be it buying, downloading, subscribing or even making a simple enquiry. Having said that, it is quite a challenge to break away from the information clutter on the net and connect with target groups of the business. Building traffic is one thing, but traffic that matters to your business takes a multi-channelled effort.

These 10 tips and tools can help you generate targeted traffic to your website. Although not quick fixes, they have the potential to generate results faster than you would expect.

1. Keep the House in Order: On Page Activities:

Make sure that you get the basics of a good website covered. These aspects of SEO include keyword planning, site speed and responsiveness, site map updates and solving canonical issues. Google Webmaster tools can help you tremendously at this stage. Incorporate relevant, unique and engaging keywords that both cohesively describe your value proposition and encourage users to visit your website. Curated keyword density, prominence and proximity are essential for search engines to identify your website as relevant to users’ searches. Long-tail keywords incorporated into important posts on your website are an added bonus. Remember to tag the images you consider important to your website and your customers.

2. Launch a Campaign: Search Engine Marketing (SEM):

An arm of off-page activities, investment in SEM is one of the most effective tools to generate targeted website traffic. Ensure you have a highly optimized landing page to support sponsored ads through Google AdWords, Display Advertising and the Yahoo-Bing network to support your website goals. This works especially well if your business works on the e-commerce model.

3. Customers are Social and so should you be:

Build a comprehensive ecosystem for your website using popular social media tools – Facebook, Twitter, Instagram, Pinterest and the likes. Users of these networks evaluate the social profile of the business to see if they meet their specific requirements. Regularly update your social profiles to reflect current offerings, trends in your industry and innovations using a mix of content forms. Social media advertising is also a great way to gain visibility with your target audience.

4. Do Social Bookmarking:

This is a useful component of off-page activities. Social bookmarking simply refers to submitting your websites and blog sites to social bookmarking sites so that relevant backlinks are created. This enables better SEO ranking for your site and increased visibility to the target audience. Popular social bookmarking sites include Digg, StumbleUpon, Blokube, Reddit and Delicio.us.

5. Try Guest Blogging and Commenting:

Bloggers are always in need of help to build their content. So help them out. Besides driving traffic to your website, guest blogging and commenting are tools that cancreate a platform to exchange shared ideas while creating inbound links to your site. Post original, relevant and quality content on high quality websites and blogs that others find useful. Build credibility for your business by growing in a community or network of quality contributors in your business domain.

6. Build Backlinks:

When your website and webpages are linked on quality third party websites, the backlinks so created work tremendously to boost your website rankings, which effectively translates to greater website traffic. However search engines have become very good at identifying spam backlinks and you may risk getting penalized for this shady practice. So build carefully and stay away from link farms.

7. Write Relevant Content:

The whole point of building website traffic is to keep the users engaged on pieces of content that are displayed on the site; such content would then initiate a call-to action. So keep the content relevant, engaging and unique. Such content has the potential to be shared by users, which in turn brings additional traffic. It also helps build repeat users to the site.

8. Use a Mix of Content Types:

Play around with different formats of content. Gone are the days when a standard format of website content was considered proper and acceptable. Depending on your target audience, adapt a certain degree of versatility in terms of content length and format. Develop and incorporate a good mix of short and long posts, headlines, data – driven content, video content, image and infographic forms.

9. Post on Professional Forums:

LinkedIn, the most popular professional networking forum is a great platform to gain visibility for your website. Contribute valuable information and content on niche specific LinkedIn groups periodically. Alternatively, you can also respond to relevant queries on forums such as Quora and Yahoo Answers.

10. Launch a Newsletter:

Don’t let your website visitors go away just like that. Request them to subscribe to your regular newsletters. Newsletters which talk about industry trends (and not just your business) have a good demand as users like aggregated content. If you can provide that, people would like to subscribe to it and you can generate traffic from the clicks from these newsletters. If bandwidth permits, you can roll out customized newsletters to suit the needs of different target groups.

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The Elusive Art of Link Building

Building a strong inventory of high quality back links is one of the most effective ways to earn strong positions in search engines for your key words, but finding high quality back links is not easy. If it were, everyone would be doing it and it would diminish the value of back links for SEO.

Effective link building is a long process that takes effort and time. If anyone tries to tell you differently, they are scamming you. Trust me on this. Even if someone happens to stumble on an extremely fast link building strategy that works, it will only be a matter of time before that method is no longer effective.

In fact, if your website builds links at an unnatural rate, it has the strong potential to set off red flags in many search engines, resulting in your site being penalized. The resources it would take to get your site out of penalty and back in good standing will far out-weigh the resources it takes to just do it right from the beginning.

So let’s take a look at some of the most effective strategies to help build high quality links for your website.

Build a website with valuable content

The strongest tool in your toolbox for building high quality back links to your website, is your website content. Take whatever time is necessary to ensure you have valuable information on your site pertaining to your business. Sometimes this means giving away information for free that many people charge for. This is how you build value and generate organic traffic from outside sources.

This can sometimes be difficult for business owners whose website is primarily E-Commerce.

However, it’s not impossible. The key is to provide valuable information regarding the products you sell. For example, if you are selling cosmetics, you might include some instructional information on methods for applying make-up.

If you are selling electronics, you might include video reviews of some of the products you offer. Home Depot’s website, while primarily e-commerce, is also an outstanding resource for ideas on DIY home improvement projects. Keep your options open and think outside of the box on how you can add value for your customers.

Submit to Relevant Directories

Generally, most directory links aren’t worth much. The vast majority of directories out there are basically link farms that add very little value in terms of search engine rankings. That said, if there are directories out there that are available for your niche, it certainly can’t hurt to submit your site on them. Also, look for local directories in your area. Often times these directories are associated with the local newspaper or news agency. If you’re struggling to get rankings globally for your keyword, you can often place at or near the top of search engine rankings in the local area.

Use Social Networking

Social networking is an invaluable asset in link building and internet marketing. It’s the best way to expose your website to potential customers and earn high quality links. Just creating a business account on Facebook, Twitter, Instagram, Google+, or any other social networking site will help to earn you a link from that site. However, you need to ensure you are actively using your social networking accounts on a consistent basis in order to continue to build links from other sources. The more people you have following you on your social networking accounts, the greater chance you will have of building links from those sources.

Blog in Your Niche

Whether you choose to create a Blog, participate in one, or both, this is one of the most effective way to help build links to your site. Over time, you will be able to establish yourself as an expert in your niche and naturally generate interest in your website. It’s also a great way to become more educated in your field.

The ideas above are a good starting point to get you on your way. All said and done, expect to spend a good amount of time working to generate high quality back links. Whether you choose to tackle this on your own, or outsource it, this is definitely one of those areas where the tortoise will always beat the hare.

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Paying For Website and Blog Traffic

Growing your traffic organically can feel painfully slow especially in the early months or even years that you are trying to build a business online. It is not uncommon for people starting out to have only a couple of real website hits a day – or even none at all as they are starting out. You have put a lot of effort into building your website or blogsite or your YouTube channel or Podcast channel and nobody is paying any attention to you. So you start to look for ways to get traffic to your site(s) by paying for it. But is it worth it to spend money to get the traffic to your site?

It is a complex question with several variables to it. For example:

Do you have the funds available or a budget available you are willing to spend to get people to your site?

Do you want the traffic badly enough that you are willing to pay the money to get the people to your site?

Do you have a site that has sufficient products of interest to people that you can honestly expect that when they get there, enough will purchase something to pay for the advertising costs you have just spent?

How soon do you have to start making money from your site? Is speed of conversion an issue for you?

Do you care who shows up or are you just looking for volume?
These are questions only you can answer for yourself and it depends on why you built your site and what you are trying to do with it. Organic growth takes time to build. You have to grind it out over time, being willing to actively promote your site and regularly build content in order to start getting the numbers. A snowball effect can possibly take place this way at some time in your future but it is oh so painful working at promoting your site, regularly building content and backlinks, commenting in forums and guest posting on other sites, etc., trying to increase your numbers.

It is hard work but you have to do it to get the kind of traffic and followers that will stay with you over time. Did I say stay with you? Yes. Something you need to realize up front: To get people to regularly coming to your site again and again, you either have to build personal relationships with them or you have to have content and value on your site that keeps them coming back to you and telling your friends about you.

Paying for traffic will get someone to your site once. But will they come back of their own accord once they have been there? That is what you are wanting to achieve or you will be forever spending your money to get your visitors to your site.

But having said all this to make you aware, let’s look at some of the better ways to get people to your site. Note: I am assuming that you will be building appealing “Landing Pages” for their arrival and that these pages will have some form of e-mail capture form on them to try to get them to subscribe to you before they leave. Don’t even think about spending money to bring them to your site if you don’t have this in place yet unless your name happens to be Amazon or eBay. Get the maximum value for the money you spend to pay for getting people to your site.

Good Pay-For-Traffic Ideas

Create YouTube promotional or “How-to” videos with links to your site and promote them on YouTube. This is a very cheap form of advertising. You can get the word out with an upfront video sales pitch included at 2 cents a video view so 50 watched promotional views will only cost you $1.00.

Check out a site called “Adf.ly”. If you just want high volume for cheap money, you can get 1,000 hits to your site for 5 seconds each for between about 40 cents and $5.00 depending which countries you choose to get them from. How good your Landing page is will depend on whether or not you keep their attention as they are most likely people involved in some form of deal where they are viewing dozens of sites to earn a penny or two in income. Not exactly a “targeted” viewing audience, but you can get them to your site for the few seconds guaranteed. For example, the other day on this site I spent $8.00 as a test on a global 40 cents per thousand deal they had going. I got around 20,000 hits to my site resulting in 7 signups for my newsletter.

If you want good quality, targeted leads to your site and are willing to pay 50 cents or more to get each one, Facebook “Boost Posting” is still the best game in town. You can narrow down your leads to gender, age range, demographic and even geography. You can get exactly the type of person in the location you want to your site but you will pay for it.

Write an E-Book, get it on Amazon-Kindle and either give it away or give it away cheap enough that it can get into the “Kindle KDP Select” program. Be sure to put links to your site in your book. You can then promote your book through Amazon at low cost, make sales revenue from your book as well which may cover your advertising costs and maybe earn you some extra revenue, and get leads to your site at the same time.

Twitter advertising is doable as well but I have found them to be very expensive for what you get. Facebook and YouTube are much cheaper.

Google AdWords needs to be mentioned as well. An important option as Google has the largest search engine in the world and you can specifically target key words and keyword phrases to bring people to your site. Your options for keywords and keyword phrases are endless and if you do your research, you can get good quality leads to your site at reasonable cost – although you will often find yourself “Bidding” for advertising placement on search results pages against other advertisers.
One important notice you need to be aware of: If you are running an “AdSense” enabled website or blog site, do not run paid traffic at it. You could lose your AdSense privileges with Google as running paid traffic to your site goes directly against their agreement rules under the contract you signed. Be aware of this restriction – people have lost their AdSense accounts with Google because of this!

What I have done is create one site that is not Google AdSense enabled and I sometimes run paid traffic against it and my other primary site, which is AdSense enabled, does not get paid traffic to it – I grow that one organically. A strategy that can work for you is to run paid traffic against one site and have it contain a number of links across to your other AdSense site at key points so you can get the best of both worlds without putting your business and relationship with Google at risk.

There are numerous sites and offerings out there promoting traffic to your sites and you can explore them as you desire. Trial and error over time and research will help you to find out what works for you and what doesn’t. If you are in this for the long haul, over time you will develop the best traffic generation models that fit your business.

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Image Optimization for SEO – Best Practices

Quality content is the key to SEO success. Content doesn’t just mean your text contents. Images must be an integral part of your content strategy. At times, single images can be far more effective than your 1000 word blog post. It also helps you improve blog post quality and performance.

Images, Infographics, Videos and all other multimedia contents on your web page will help you in increasing the user engagement on your site and makes the visitors stay on your site for longer duration which helps in reducing the bounce rate.

Not just adding images to your contents, you should also optimize those images for better SEO performance. Optimization of images must be the one important aspect of your on-page SEO process.

If you are using images in your content, there are many aspects to be considered related to SEO.


Using images doesn’t mean that you should fill up your content with loads of pictures. You should use it only when it is required and also you should use images that are more relevant to your content.

Placement of your images is an another important aspect. It should be placed at a relevant location in your content according to your text content.

Use original images

Originality always helps in improving your user experience and your authority. Usage of original images will be helpful in improving your SEO performance. You can create original images with a graphic designer or you can take your own photographs with a quality camera. It is the reason top White hat SEO companies employ talented graphic designers for creating quality images.

If you are not able to employ an in-house graphic designer or if you are running out of time, you can always use high quality images from the web. But the important factor to be considered is it should be copyright free.

There are many tools available for getting copyright free images without any cost. The most popular ones are Unsplash, Flicker, Freeimages.

Image Size

Images are the main source for damping your site’s speed. And site speed is a crucial factor in your SEO performance. So, you should be extra cautious in using images without compromising your page speed.

It should not also affect your image quality, you should have a correct balance between. You can achieve this by reducing the file size by compression. You can use tools like Photoshop for compression.

File name

Search engine crawlers are visually impaired, it can even interrupt a 5000 word text content, but it cannot interrupt a single image and what the image is about. It is the reason using a keyword rich file names for your images is an important aspect in image optimization.

Google bots and other search engine crawlers can read your image’s file name and if it is named with your target keyword, it gives a signal to search engines about the image topic and thus helps your SEO performance.

For example, if your image is related to selling sports shoes, rather than using the file name as “IMG_89868″ you can use it as “Black_Tennis_Shoes”.

Alt text

Similar to the file name, search engines can read Alt text of the images. Alt text is known as “Aleternative Text”, is an HTML attribute used to describe the content of images.

You should use Alt text which is relevant to your images and it should be clear and descriptive. You can use your target keywords in the Alt text but be cautious about Keyword stuffing.

If you are not focusing on Image optimization, you are missing a huge opportunity in improving your SEO performance. You can use above mentioned best practices in your on-page optimization process.

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Best Support And Opportunities For All Youth

American youth currently face challenging realities along their way to adulthood. With parents working longer hours and the absence of grandparents and other community adults who used to make up support systems, the intergenerational fabric of community has been frayed. Youth development strategies aim to reweave community fabric in a new way – one that takes the supports and opportunities young people should have, and re-institutes them in the context of young people’s realities today. While many of these realities are harsh ones, we know that young people themselves want to be involved in their communities. The importance of building positive youth/adult partnerships in this process cannot be stressed enough.

The mobilization effort is based on influencing three critical elements: information, attitudes, involvement. The transformation of each of these areas, both in the public and private domains, is a necessary condition for change. For example, in the area of information, the country is currently focused on collecting primarily negative youth information, e.g., teenage births, dropouts, and juvenile arrest rate. Inspiring a 180 degree shift, we need to collect information such as: average number of hours youth participate in after-school activities, computer to youth ratio in non-school hours, and the percentage of youth who hold part-time jobs. The three elements are intertwined, for how information is gathered and communicated impacts attitudes as well as how and if people choose to become involved.

Only through broad community commitment, strong public will, and diverse partnerships can youth development take root, go to scale, and be sustained over time. Ultimately, the mobilization must be supported by partnerships among all of the systems in a community that affect young people (i.e., education, corporations, health care, juvenile justice, religious groups, and recreation). To build these relationships and establish youth development infrastructures to improve developmental paths of adolescents will take at least 10 years.

Localities currently spending their resources on efforts to “fix youth” will need to pool, redirect, and increase their financial commitment to youth development. These additional dollars will ensure all youth equal access to supports and opportunities, especially youth living in economically distressed areas.

Our information on the services young people need, and use, is still hit or miss. Communities do not know what they have or what they need. They usually have no way to tell how well services are being used and what services need to be improved.

Good information is important for youth services for exactly the same reasons it is important for everything else. Accurate, accessible standardized information lets people find the services they need and use them effectively. It lets communities manage, evaluate and improve their services and determine the need for changing them, eliminating them, or developing new ones.

Many national efforts to measure outcomes presently use deficit-driven indicators to assess young people’s condition in society, such as teen pregnancy rates, juvenile crime numbers, and percentages of high school dropouts. Although these measures are important, they do not tell the whole story about young people’s experiences. Measures that reflect positive conditions and experiences of young people are also important.

The accelerated trend of the past decade toward empowering our nation’s young people to succeed has fostered a new awareness and commitment to this most valuable resource. Some basic questions are:

- How much do we currently spend?

- How much should we spend?

Some progress has been made through new initiatives in education finance reform and services integration, providing more effective delivery of social, health and educational services for children and youth from the classroom up to the government. This document establishes an initial framework and formula for assessing the financial resources and mechanisms necessary to move American society closer to this ideal. The following were found to be potential root causes of these trends in spending:

- Devaluation of adolescents.

- Lack of consensus on youth development.

- Lack of adequate and protected funding. Funds are not protected and dedicated in the manner necessary to sustain the long-term, comprehensive process that is youth development.

We can support the move toward the ideal by:

- Seeking new types of information.

- Building on the after-school momentum.

- Making a sustainable public investment.

Youth development is an investment that must be made by each sector of the wider community – public and private. Examination of the federal-state matching, local dedicated taxes an incentives for business and philanthropy could lead to models for providing adequate and sustainable funding for youth development. National intermediaries must work to cultivate this leadership at all levels of government, and at the grassroots, by creating constituencies.

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State Sponsored Retirement Plans Continue to Expand

Several states are taking the lead from California, Oregon and Illinois by offering state-sponsored retirement plans that encourage or require private sector employers to participate.

The plans are referred to as auto-IRAs because eligible workers are automatically enrolled, generally within 30 days of employment. The default contribution rate is typically 3-5% of a paycheck and the employee can stop, restart or transfer plan assets depending on their needs. Referred to as “public-private partnerships” by the Pew Charitable Trust, there is no cost to the employer. Proceeds are managed by a private financial firm management for a pre-determined fee. The plans are subject to the Employee Retirement Income Security Act (ERISA) like other sponsored pension and benefit plans.

This article provides an overview of the states that currently offer savings programs, as well as those that plan to do so in the future.


Oregon was one of the first states to implement a savings program for employees of small businesses who are not otherwise eligible for a workplace sponsored pension plan. Titled OregonSaves, it is a state retirement program that is available to an employer or an individual planning for the future.

OregonSaves had almost $57 million in assets as of mid-2020. Employee contributions averaged $127 to $135 per month as of that time.

Enrollment is automatic for employees, with contributions being made through payroll deductions. Each employee account is portable and can be moved from one job to another.

All Oregon employers, regardless of employee size, must facilitate the State’s program for their employees if they do not offer an employer-sponsored retirement plan. The plan is working with small employers to make the process as simple as possible.


CalSavers is available to California workers whose employers do not offer a workplace retirement plan, self-employed individuals, and others who want to increase their savings. Plan participants contribute to an Individual Retirement Account (IRA) that belongs to them.

California employers with more than 50 employees must register with CalSavers by June 30, 2021 if they do not already sponsor a retirement plan. Registration is available to all California employers with at least five employees.

The CalSavers program opened statewide in July 2019 and had $4.3 million in assets as of mid-2020. On average, participating employees contribute $105 to $120 monthly. Like the Oregon plan, the default savings rate is 5% of the employee’s pay and employees are automatically enrolled after 30 days of employment. They can stop, restart or transfer plan participation at any time if they change employers.

CalSavers Retirement Savings Program is designed to simplify employer participation with no employer fees, no fiduciary responsibility, and minimal ongoing responsibilities. Employers that fail to offer participation in the plan as required are subject to fines.

In May 2021, a federal appeals court in San Francisco dismissed a legal challenge to the CalSavers plan.

Illinois Secure Choice Retirement Savings Program

Illinois launched its Secure Choice Retirement Savings Program in 2018. It is a state-facilitated retirement program that is open to employees who work for an eligible employer as well as other employees who want to enroll independent of their employer. Approximately 32,000 Illinois employees saved $8.5 million in the first year of the Illinois Secure Choice program, according to state reports.

The Illinois Secure Choice account is a Roth IRA for the employee. The default savings rate is 5% of gross pay. Employees are automatically enrolled through payroll contributions after 30 days of employment. An employee can opt out at any time. Plan participants are charged a fee of 0.75% of assets per year ($0.75 for every $100 saved), which pays for program administration and operating expenses.

The Illinois Secure Choice had 5,544 registered employers as of May 2020. There are no fees for employers to facilitate the program and employers cannot make contributions to their employee accounts. Employers serve a limited role as a facilitator. As of November, 2019, employers with 25 or more employees that have been in business for two years or more are required to participate in the program. Employers that already offer an employer-sponsored retirement plan are exempt from this legislation.

New Jersey Secure Choice Savings

The “New Jersey Secure Choice Savings Act,” was signed into law in March 2019, with a two-year time frame scheduled to take effect in March 2021.

The Act requires employers that have been in business for two years and have 25 or more employees to participate in a retirement savings program administered through automatic payroll deductions. Private sector employees of businesses of any size are able to participate in the retirement savings program. Smaller or newer employers could join voluntarily. Failure to comply will result in fines to the employer.

Employees will be automatically enrolled at the leve of a 3% paycheck contribution. The annual contribution maximum is $6,000 for those under 50 years old, and $7,000 for those 50 or older.

Connecticut Secure Choice Savings Plan

Connecticut employers with five or more employees must offer a retirement plan to employees, and private employers with four or fewer employees may choose to do so. Employees are auto-enrolled within 120 days of employment, and employees must be notified of their rights within 30 days. Employers are not permitted to make contributions to the program.

The Connecticut Retirement Security Authority, a quasi-public agency, was formed in 2016 to oversee the program. The state estimates that as many as 600,000 employees may benefit from the plan.

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How This One Thing Can Destroy a Client Relationship

Tales from the Online Marketing Crypt #18

Why being mindful of clients’ perspectives can keep them supporting your business

We all have them.

Days when everything pisses us off.

In fact, I doubt there’s a human being on this planet who hasn’t been in a bad mood every now and then.

I know I sure have my fair share of them!

And for a variety of reasons too.

But there’s one thing we business owners have an unwritten rule about (well probably it’s written somewhere by someone) is that no matter what, we don’t bring our bad mood with us when communicating with clients.

Would you agree with that fundamental principle?

But how many times have you, as a client or customer, been on the receiving end of someone’s bad mood?

It happened to me recently and that single instance literally destroyed a 30 year working relationship.

I had a hair appointment with the same gal that I’ve been seeing for decades. She works out of her home and lives about 25 minutes away from me.

I know exactly how long it takes for me to get to her place and am typically on time, every time.

Except the last two appointments.

The time previous to this last visit, I had an emergency come up just before heading out the door. It was something I had to take care of or faced dire consequences (as in having a very angry client on my hands!)

It meant I was going to be about 5 minutes late for my appointment. I texted her when I was leaving stating I was hurrying over and will be a few minutes late.

She didn’t reply and never said anything when I got there. We had our usual girl talk that I very much looked forward to.

This recent time I needed to do a quick errand before my appointment. I completely misjudged how much time it would take me to get from that other location to my stylist’s place. Plus… I got lost finding my way there since I was coming from a different direction.

I didn’t want to risk taking any time to stop and text her and honestly thought I was just a minute away… except it was more like 15 minutes before I finally got there.

I’ve never been 15 minutes late for anything and I felt terrible. I apologized profusely but unfortunately, she wouldn’t hear any of it.

She was pissed.

So angry in fact, she first lectured me on “always” being late, citing my text from the previous appointment, and that she was sick and tired of constantly hearing, “sorry I’m late” as if I’m the only one that says that every time I walk into her room.

Disclaimer: I’m a Canadian. We apologize for everything, even if we’re 1 minute late!

Stunned at how mad she was, especially knowing I was the last appointment of the day, I apologized again and tried to explain why I was late and even offered to leave with my hair wet to make up for the lateness so we would still end in time.

I didn’t know what else to do to rectify my error.

She was so angry, she gave me the silent treatment and only grunted her “hold your head here” and “move to the sink” commands throughout the entire time there.

I did leave with wet hair, 15 minutes earlier than what our appointment time would have ended at had I been on time, vowing to never return again.

I fully realize I was the catalyst that set off her anger, and I also realize she had to have been having one helluva a bad day before I arrived, and I got the brunt of her wrath.

I get it.

But as a customer, a loyal one for 30 years at that, there’s no excuse whatsoever to be treated like that.


When I have bad days like what she must have experienced, I set aside whatever is going on and treat anyone who I speak with that day, whether it’s one of our team members, a client, a lead or even chatting on social media, with the utmost respect and kindness.

Even if they are the reason for my having a bad day.

It serves no purpose whatsoever to make the other person feel worse than what I am feeling.

I found this experience to be so distressing, I posted about it on Facebook.

I received a variety of responses, ranging from my owing her an apology (which I did) to justifying why she blew up, right over to demanding I fire her on the spot (which I ended up doing).

These kinds of responses go to show how we are all human and all look at experiences from our own lens and past history.

For me, I was taken straight back to elementary school when I was the victim of bullying quite a bit. A feeling I never want to experience again!

For others, they empathized with her where time is very important to them and get angry themselves when someone disrespects it. (I’m actually the same way – being punctual is a huge deal for me.)

One thing I have done as a result of this experience is to find the lesson behind it all. For one, I will definitely plan my time better and ensure I give myself enough time to do what needs to be done in time!

I also learned just how fragile our relationships can be.

She lost a client of 30 years – and I lost any further opportunities to visit with someone I’ve known a long time to get some of the much valued girl time I look forward to with each visit.

It doesn’t take much to destroy a 30 year working relationship.

Yes I realize I could reach out and try to mend the fences but I am choosing not to. At least not right now.

At the end of the day, this lesson goes to show how important it is for us all to keep our anger in check. To realize our anger is being received by the other person, and be aware of how they are receiving it with their own personal response. They won’t always understand where you are coming from because they’re looking at things from a different perspective.

So what do we do when we’re having a bad day and business must go on?

If you ever find yourself feeling angry, whether justified or not, here’s eight tips on what you can do to avoid creating irreparable situations with your clients:

Exercise. Go for a walk, head to the gym, box with a punching bag. Whatever works for you to do some venting.
Meditate. Or just sit quietly and practice deep breathing.
Yoga. Nothing is better at centering our emotions and getting back in touch with our bodies than practicing yoga.
Watch a funny show or listen to a positive podcast. It’s amazing how quickly your anger can turn around when you’re laughing or receiving positive energy from someone else!
Use the anger as motivation. If you can control the scenario that’s causing your anger, then you can do something about it!
Focus on something more positive. A great thing to do here is think of something you are grateful for and focus on why you’re so grateful about it. Putting yourself in a state of gratefulness will trigger those happy endorphins and will get you out of that pissy mood fast.
Get productive. Feeling on purpose can be quite energizing. If you have something that’s calling your name, get busy and shift your attention to that.
Write in a journal. A great way to release that negative vibe from your body is to write it out. Keep writing until you’ve vented everything that comes to mind. Even if it’s not the same thing that got you angry in the first place – just let it all out!

I’m curious if you have ever experienced someone either getting angry with you in a business relationship or did you lose your cool and get angry with a client or service provider? How did it turn out? What lesson did you learn? And do you have any other tips on how to let go of anger to share?

To your business success,



READ: Learn effective communication principles from an expert. This book from communications specialist Yvonne Douma is a must-read. It will be available on June 8th but you can get yourself on her notification list and grab some great bonuses if you purchase on launch day: REFRAME: How to Change Your Conversations to Resolve Those Messy Conflicts.
WATCH: Have you ever been frustrated by the lack of customer service from another company and vowed to never do business with them again? And most certainly never told anyone else about them? This is why customer service is so vital to business success as I explain in this eTip episode on why it’s the primary reason we have such a high referral rate: How Great Customer Service Gets You Business Referrals (on our website)
READ: I guess all of us have been on the receiving end of a situation where we are not satisfied with customer service. But how do you respond? Read this great piece from Kindi Gill who shares excellent insights on managing difficult client situations: Five Tips for Managing Customer Complaints (on our website)

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

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Custom CMS Development Services With Amazing Features

An impressive, informative, user-friendly and search-Engine friendly website is the key to success in today’s competitive world. You need to focus on each and every part of website design or web development – mainly the right one that you can manage easily without any assistance from professionals. If you are looking for such development platforms, where you can upload image or content without any command over specific language or technology, custom CMS development is the right platform for you – designed and developed on WordPress to provide you seamless web design experience.

Because of having endless possibilities for integrating Plugins, add-ons and custom features for your website or apps, WordPress is counted as the right custom CMS development platform. However, Drupal, Joomla and Sitecore are other options to choose – mainly to get optimized workflow.

WordPress CMS Development Services by Experienced Professionals

WP CMS development services are offered by experts from a recognized web application and software development company. It is based on innovations, adding new frameworks, Plugins and customizing themes to transform your web presence. Professionals use this platform to make necessary changes, adding real time information pop-ups, Live Twitter Feed and updating module. They deliver high-performance web solutions that you need for a better standing. They help you with a seamless CMS installation and configuration; while you will get a gamut of solutions – from installation to configuration like:

WordPress Design & Development
WordPress Websites & Blog Setup
Free & Paid WordPress Theme Configurations
Web Forms, Email Notification and different automation

You will get complete solutions from WordPress theme development to WordPress Plugin Development and WordPress Migration and Maintenance Services. They also provide you with API Integration and module management.

Custom CMS Development Services with Customizable Features and Modules

Because of endless possibilities of integrating Plugins, add-ons and custom features for your website applications, custom CMS development services have become the most vital need amid developers and programmers to develop websites with amazing customizable features. Professionals, who are offering you such services, help you integrate your CMS by following a few simple steps. Professional developers, who are offering you custom CMS development services, implement customizable features, modules, plugins and extensions within existing CMS platform like WordPress, Drupal, Joomla and Sitecore to optimize workflow.

Racketail Offers Custom CMS Development Services

If you are looking for custom CMS development services, you will get precise solutions from Racketail – offering cutting-edge enterprise CMS development and Open-Source solutions – developed from scratch and implemented within your existing workflows through custom feature integrations. Racketail’s custom CMS solutions are SEO-friendly and success-driven that is designed to incorporate with existing content management system – mainly to enhance and lift up your website, application, social media network and e-commerce store or blog.

From experts at Racketail, you will get flexible and customizable CMS solution with integrated features, modules, themes, plugins and extensions. Their service process will help you to enhance existing solutions and to create a brand new custom-tailored system – enabling effective content and workflow management. Racketail offers you enterprise CMS solutions and Secure CMS solutions too.

Experienced professionals at this leading web and app Development Company can develop new Open-Source CMS solutions like WordPress, Drupal or Joomla; while integrating customizable features and modifications within your existing platform – mainly to provide you with added functionality, interoperability and workflow efficiency.

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What a Rank Tracker Can Do for You

If you can find a tracker that can be customized, the better. You may need to track your position ranking globally or even locally so as to make some decisions. You can also monitor universal listings and map listings, and even the rank of your competitors very easily. You would be better placed when you choose a tracker that gives you unlimited access.

Geo-specific kind of rankings

There are trackers that can give you Geo-specific rankings even if not in the area you reside in. A tool, which is able to track the positions accurately regardless of what you choose, is, ideal, as it will give you so much more than bargained for.

The keyword tools

The best trackers make it possible to have all research tools in the same place. When the sources are used together, they can come up with the wide range of keywords that you may not have been able to find anywhere else. When new keyword ideas come up, they are automatically grouped according to the topics. You can analyze and to target whole keyword groups without the need to go through all the terms.

Reinvention of keyword analysis

Apart from finding many keywords that you can use, you will be able to pick the very best ones and give them the priority they need for the targeted audience. A rank tracker can also calculate the difficulty of a keyword. All SEO strengths are assessed and compared to your competitors. This helps you pick keywords that stand out and definitely attract traffic.

Custom reports

The best trackers have customizable reports and they are designed to support different devices. Sharing such reports should be easy and they should be easy to upload. You can even automate some trackers where you set up some tasks for a scheduled time and the tracker will come up with reports and have them delivered to the clients as an attachment or a direct link.

Why you should use trackers

Keyword trackers are important in today’s marketing which is mainly done online. A good tracker is able to give the most accurate ranking information as well as intelligence. This means that you will receive some very clean reports that are very easy to customize including the data which is relevant to every client.

You should choose a fast rank tracker. It is always so frustrating to have to wait for a long time for the tracker to load and give results from different search engines.

What to do after you get the ranking results

After you have done the keyword research successfully and you have a list of the best keywords in hand, you should start tracking the site’s rankings. Even though it seems easy, some preparations need to be done so as to ensure that you do not track the correct things and in the correct manner.

You need to select the target search engines, specify the location, choose landing pages, set up the tracking for universal results, add competitors, and the preferences. When this is done, rank tracking becomes very easy.

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Detailed Insight of Online Trading


Online trading has become very popular nowadays. Millions of people worldwide are engaged in this form of trading. It usually meant trading off stocks. It has become as common as doing shopping. There are three things that one needs to start doing this trading:

A device (mobile or computer)
A stable internet connection
A banking application
Enough funds and balance in a bank’s account

If someone has sound knowledge about the stock market and related formation, they can make amazing profits from it.

The functions of a broker:

An important part of online trading is a broker. He is someone who buys and sells things (assets) on behalf of others. Due to the advancement of technology, online brokerage has come into the picture. Online brokers are similar to normal brokers. They too buy and sell assets and do transactions between a buyer and a seller, but just on the internet.

A broker is an intermediary between the two individuals (buyers and sellers). A brokerage can be broadly classified into three types: Online brokerage, discount brokerage, and full-service brokerage. A discount brokerage usually helps to buy and sell assets but at a reduced commissioned rate. The third type is the full-service brokerage provides detailed information and assistance regarding online trading and the stock market, and everything else related to it. A broker has various functions to perform. Following is the list of functions of a broker explained in detail.

The primary function of a broker is to do something for an individual on his or her behalf on the financial side. It mostly includes buying and selling assets and looking after other transactions. There are other functions too, like providing information regarding trading.

Advantages of an online trading platform:

There are various advantages of this trading. It is usually simple and does not cost a lot of money. One has complete control over what they want to do on the platform. It is quick and convenient. Chances of errors are pretty less when it comes to online trading and using online trade apps. The user has the option to keep a check on the investment at all times. One of the most significant advantages of trading on online platforms is that users can get notifications regarding prices and other information via emails or messages. There are lots of trustworthy online trading platforms. Some of the popular ones are eToro, Upstox Pro, Zerodha KITE, Fidelity, and many more.

Some safety measures while doing trading:

One must not make a transaction using a public device or sitting in a cybercafé. One should log out every time after the job is done. Personal computers and mobile phones need to be secured from viruses by anti-virus software. Online trading can be very convenient, quick, and lucrative only if done properly, keeping in mind all the safety measures and being very careful during the transactions. Otherwise, one might end up losing a lot of money or funds in it.

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