The Elusive Art of Link Building

Building a strong inventory of high quality back links is one of the most effective ways to earn strong positions in search engines for your key words, but finding high quality back links is not easy. If it were, everyone would be doing it and it would diminish the value of back links for SEO.

Effective link building is a long process that takes effort and time. If anyone tries to tell you differently, they are scamming you. Trust me on this. Even if someone happens to stumble on an extremely fast link building strategy that works, it will only be a matter of time before that method is no longer effective.

In fact, if your website builds links at an unnatural rate, it has the strong potential to set off red flags in many search engines, resulting in your site being penalized. The resources it would take to get your site out of penalty and back in good standing will far out-weigh the resources it takes to just do it right from the beginning.

So let’s take a look at some of the most effective strategies to help build high quality links for your website.

Build a website with valuable content

The strongest tool in your toolbox for building high quality back links to your website, is your website content. Take whatever time is necessary to ensure you have valuable information on your site pertaining to your business. Sometimes this means giving away information for free that many people charge for. This is how you build value and generate organic traffic from outside sources.

This can sometimes be difficult for business owners whose website is primarily E-Commerce.

However, it’s not impossible. The key is to provide valuable information regarding the products you sell. For example, if you are selling cosmetics, you might include some instructional information on methods for applying make-up.

If you are selling electronics, you might include video reviews of some of the products you offer. Home Depot’s website, while primarily e-commerce, is also an outstanding resource for ideas on DIY home improvement projects. Keep your options open and think outside of the box on how you can add value for your customers.

Submit to Relevant Directories

Generally, most directory links aren’t worth much. The vast majority of directories out there are basically link farms that add very little value in terms of search engine rankings. That said, if there are directories out there that are available for your niche, it certainly can’t hurt to submit your site on them. Also, look for local directories in your area. Often times these directories are associated with the local newspaper or news agency. If you’re struggling to get rankings globally for your keyword, you can often place at or near the top of search engine rankings in the local area.

Use Social Networking

Social networking is an invaluable asset in link building and internet marketing. It’s the best way to expose your website to potential customers and earn high quality links. Just creating a business account on Facebook, Twitter, Instagram, Google+, or any other social networking site will help to earn you a link from that site. However, you need to ensure you are actively using your social networking accounts on a consistent basis in order to continue to build links from other sources. The more people you have following you on your social networking accounts, the greater chance you will have of building links from those sources.

Blog in Your Niche

Whether you choose to create a Blog, participate in one, or both, this is one of the most effective way to help build links to your site. Over time, you will be able to establish yourself as an expert in your niche and naturally generate interest in your website. It’s also a great way to become more educated in your field.

The ideas above are a good starting point to get you on your way. All said and done, expect to spend a good amount of time working to generate high quality back links. Whether you choose to tackle this on your own, or outsource it, this is definitely one of those areas where the tortoise will always beat the hare.

This entry was posted in Uncategorized. Bookmark the permalink.